Geolyte becomes Miralis

Geolyte becomes Miralis

The Austrian mineral insulation foam manufacturer Geolyth is now operating under the name Miralis. The company has strategically realigned itself. With new brand names and modernized corporate design, it wants to appear more internationally and attract customers worldwide.

Position internationally

“This transformation was necessary in order to clearly position and differentiate ourselves on the international market,” says Miralis Managing Director Marcell Nedelko. As part of the new strategy, Miralis has further developed its mineral foam and improved the production facility. In addition, the product names were internationalized and adapted to the new positioning around the new brand claim “We shape the future”.