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Caparol is the new elephant brand
The Synthesa Group, known for its high-quality products for all surfaces, announces a significant brand change.
Caparol is the new elephant brand
From now on, all Synthesa and Capatect products will be sold under the strong international brand Caparol. This unification and simplification brings all products under the well-known Caparol elephant logo - a brand that stands for quality and reliability.
Everything under one roof
With the change, the brands Danske, Histolith and Capatect will also become Caparol products. This strategic decision aims to combine the strength of the Caparol brand and offer craftsmen a clear and consistent product line. Under the slogan “Experience the power of Caparol” Caparol is positioned as the product brand that stands for all surface solutions. With around 2,900 products that now run under the Caparol brand name, the brand becomes even clearer and more accessible for all trading partners.
Austrian quality that lasts
Even with the new brand strategy, many things remain unchanged: The Synthesa Group continues to stand for the highest quality “Made in Austria”. For users, everything essential remains the same. The familiar products retain their proven quality and recipe. The product names also remain unchanged, so there are no changes for orders or daily work. Even the orange bucket, which is a familiar symbol for many craftsmen, is retained and ensures recognition and continuity.This stability in the product world guarantees that the changeover goes smoothly for trading partners and processors.
Broad brand campaign
A comprehensive, attention-grabbing campaign will launch in the coming weeks. The new elephant brand is made visible and tangible on numerous channels – whether print, online or as a poster. The aim is to clearly communicate the brand message, which is primarily aimed at the craftsmen, and to accompany the change in a positive way.
